Welcome to the 3rd edition of Fospha’s Monthly Performance Index! - 4

We’ll be delving into our latest channel trend data for the month of July – including notable trends, KPI % changes, and exciting findings across the board to provide a comprehensive industry benchmark.

Key Changes of Cross-Client Blended KPIs for July:

The table below will offer a comparison of key KPI metrics from June to July across both Paid and Organic activity.

Key Insights for July

• The majority of blended KPIs have shown improvement following an increase in total spend, indicating an overall positive performance for the marketing efforts in July.
• Notably, overall marketing continues to get cheaper MoM according to both CPM and CPC across Paid channels.
• Despite an overall increase at a blended level, ROAS is taking a hit this month across the majority of Paid Channels. This tells us that Organic activity is playing a more significant role in driving positive results this month.
• We continue to see increasing confidence in TikTok investment, reaching 11% of total spend in July. As a result, CPP has decreased this month suggesting that TikTok is more effective at higher spend levels.
• Meta's CPM stands out with a continuing improvement for three consecutive months. Further promising signals from Meta, as it shows an improving CAC while other channels are experiencing the opposite trend.
• Amongst the top 3 spend channels, Google PMAX has become less efficient across the board, with a notable 19% decrease in ROAS.
• Amongst the smaller channels, YouTube has seen an increase of 27% in ROAS across two consecutive months.

Channels prefixed with * may display greater instability MoM due to small spend volume.

Month on Month % Change of Key KPIs by Channel:

Click here for definitions

Here we break down all KPIs by Paid Marketing Channel, reporting any changes Month on Month. The data is split by large and small spend channels, as visualised above.

What would you like to see?

Please email us at customersuccess@fospha.com and let us know what you would like included in our monthly insights.